In a recent interview with Variety, Netflix co-CEO Ted Sarandos shared his perspectives on competitors like Apple TV Plus, HBO’s rebranding to Max, and Amazon Prime Video.The Verge+1Business Insider+1
On Apple TV Plus:
Sarandos expressed uncertainty about Apple TV Plus’s strategy, suggesting it might primarily serve as a marketing initiative. He remarked, “I don’t understand it beyond a marketing play, but they’re really smart people. Maybe they see something we don’t.” The Verge+1Business Insider+1
On HBO’s Rebranding to Max:
Addressing HBO’s transition to “Max,” Sarandos voiced confusion over the move. He noted, “We would always watch what HBO was doing, and at one point they had HBO, HBO Go, HBO Now and HBO Max. When they’re serious, all those names will go away … .” Business Insider+1The Verge+1The Verge+1Business Insider+1
On Amazon Prime Video and Live Sports:
Regarding Amazon’s content strategy, Sarandos commented, “I don’t know what their … .” However, he acknowledged Amazon’s success in live sports, particularly with NFL broadcasts, stating, “I don’t know if that’s … .” The Verge
Netflix’s Approach to Live Events:
Sarandos highlighted Netflix’s selective engagement with live events, emphasizing a focus on significant, standalone occasions. He explained, “Everything we invest in, … .” The Verge
Having been with Netflix for 25 … Sarandos has overseen its evolution from a DVD-by-mail service to a global streaming leader with approximately 300 million subscribers.